Jun 11, 2020
How did a butcher shop's side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year?
And more importantly, could you apply the same strategies to help local businesses take their products online?
This story features Dustin Reichmann, a long-time Side Hustle Show listener. He has a blog called EngagedMarriage.com, and with the online marketing skills learned there, started a new consulting business to help other businesses build their online presence.
One of his clients was a local butcher shop. Impressed by one of their products--a higher-end, clean-ingredient meat stick--Dustin felt there was an opportunity to reach a lot more customers online.
So, he made Ryan -- the owner of the butcher shop -- a low-risk offer to partner and launch the product online.
What followed was a series of wins across multiple marketing channels and through a number of innovative promotional tactics.
Tune in to hear: