Oct 18, 2018
Could ethically “hack” the minds of your customers and prospects
to persuade them to take action?
It’s not some kind of magic or marketing trick. I’m talking
about triggering a response in someone by triggering a response in
their primal or reptilian brain.
Patrick Renvoise of Salesbrain.com is a
neuromarketing specialist, he’s the author of his recently released
book - The Persuasion Code, and his TEDx talk has more than 140,000 views.
Patrick argues that we basically have two systems competing in
our head. Our 500 million year old primal brain, and our more
modern rational brain.
And however rational we think we are, it’s that ancient,
self-centered, emotional, visual, primal brain that really drives
Click here to download Patrick’s
modern marketing techniques to ethically make more sales by
stimulating your customers' primal brain from this
In this episode, you’ll learn how, as entrepreneurs, marketers,
and side hustlers, we can tap into that ancient “buy button” to be
Tune in to hear how to more clearly explain the value
proposition, and ultimately make more sales and grow your
Patrick breaks down the 6 stimuli that matter to the primal
brain, and how you can work your marketing techniques around these
“triggers”, which are:
- Personal – Patrick explains how certain words
in your sales copy can trigger a person’s “Buy button” and
stimulate the response you’re aiming for.
- Contrast – He explains why it’s important to
show customers a contract between you and your competitors, and how
you can do this in your industry.
- Tangible – He explains why you should be using
marketing information that a 4-year old would understand, and how
using a story can impact our reptilian brains.
- Visual – “Around 90-95% of all brain activity
it about processing images,” Patrick said. He explains how you can
use images to make a more powerful impact than the written or
- Beginning and End – By design, we remember
more about the beginning and end of a conversation, film, book, and
so on, so understanding the importance of writing a compelling hook
and call-to-action can make a difference in sales conversions.
- Emotional – We make decisions based on our
emotions, then rationalize them later. He explains how to tap into
your customer's emotional responses.
Tune in to hear Patrick explain the 6 stimuli of the reptilian
brain you need to be aware of, his Pain/Claim/Gain/Brain framework
for crafting effective emails, marketing materials, sales copy,
etc, and how you can apply these techniques in your business to
ethically make more sales.