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Oct 11, 2018

Jodi Carlson has been running her blog LeaderConnectingLeaders.com part-time since 2014 and has slowly built it up to $5-6k a month in revenue.

The earnings come from a combination of mostly digital product sales, as well as advertising, and affiliate relationships.

Click here to download Jodi’s top tips for growing a blog and creating digital products from this episode.

The surprising thing – to me at least – is that she’s done this in a niche that theoretically doesn’t have any money.

Her readers and customers are almost all volunteers and they’re donating their time to local non-profit groups – in this case, Girl Scout groups.

On the surface that makes it seem like it’s as tough a niche as any to tackle, which makes Jodi’s results even more impressive.

She brings more than two decades of experience in Girl Scouts to the table, as a scout, then as a troop leader, and even though the blog didn’t start out with dollar signs in mind she’s turned it into a substantial income stream.

“I actually started it to help myself, and to then help troop leaders in my community,” Jodi said.

Jodi started documenting the activities she was doing with her Scout Troops in her blog and making PDF books so she could refer to them again in the future, and shared her articles with a small circle of other leaders in her community.

It wasn’t long before Troop leaders further afield started asking for her activity books. This sparked the idea to start selling her books and growing her blog.

Tune in to hear how Jodi comes up with product ideas and prices those, how she made her first sales, how she’s grown her traffic to more than 100k pageviews a month, and income to $5k + a month – all while working full-time and raising a family.

Related: Check out my free video series on how to start a blog.